Showing posts with label Adcenter. Show all posts
Showing posts with label Adcenter. Show all posts

Monday, March 26, 2007

A little bribery gets you everywhere!


Well maybe not everywhere, but a couple MoonPie Mini's and free guest passes to Tiki Bobs and Have a Nice Day Cafe did prevent us from having to tear our poster down from an awesome spot. Thank you promises of satiety and young, nubile women. Anyway, things are going pretty well/hectic with setting things up so far. On the good side, we're up to 50+ registered contestants with I think about a dozen who promised to compete, so we'll see what happens with them. My biggest fear is to have a lack of contestants and not be able to properly follow the bracket. While it seems like getting 64 people for the tournament is very approachable now, we need to make sure there's 16 from each class so they can work through their divisions. At worst, maybe we can lump seniors and grad students.. I'll have to do a more specific tally tomorrow.

In other news, our vinyl banner finally came in, a week ahead of schedule (THANK YOU Big Image Graphics, Peter & Bill you rock!) So no more worries about getting that in, and maybe Adam will have one less thing to bug me about. One issue that's emerging is the availability of food other than MoonPies at the event (why people refuse to only eat chocolate, graham cracker, and marshmallow, I don't know), but we might at least have one vendor available. Depending on of course, if an off-premise lisence is suitable for catering, which it should be, but the campus has weird stipulations about such things. Anyone have an answer to this? I'd love it for people to be able to chow down on some fresh hand rolled sushi at the event.

On a side note, I found out that some people are having a hard time finding MoonPies to train for the event. For the Richmond area you should be able to find them at Food Lion, the Midlothean Walmart, and at the VCU Commons.


TRAINING
Since I'm competing in the exhibition, I've made it a thing to somewhat train over the past week and a half. I'll admit I've been half assing it, but I do make it a point to overeat everytime... which actually sucks. However, I do notice myself being able to eat much more, and I think I might actually take in less calories because I walk around full for the rest of the day. For the sake of my health, I should stop with the junk foods, and stick more to rice and noodles... or anything else not fried.

One misconception I want to clear up is that you have to be fat for an eating contest. That's bull. If you look at the top eaters in the world, Sonya Thomas, Kobayashi, Chestnutt, they're all very much in shape, and probably have significantly less body fat than the average person. Sonya Thomas is the one who continually amazes me for the sheer fact that she's only 5'5", 100lbs, and can eat like 20% of her body weight. That's like me eating 40lbs of food.... which will never happen. Just amazing. For you skinny folks who don't think you have a chance, take this note in perspective. The leaner you are, the more your stomach can expand. Fat restricts your intestines from expanding, therefore limiting how much you can gorge. All you need to do is train to expand your stomach, and will power. Sheer, sheer will power.

COOLNESS NOTE OF THE DAY
Will Fameni (of VCU basketball fame) walked by our table today, and he knew about our event. I don't know if he was all about competing, but he said he'd show up... which is awesome, cause I love our basketball team. Fameni's really cool too... everyone should meet this man. MoonPie Madness just might be your chance!

BTW - special thanks to Brenda Berson for making the Fameni MoonBall pic. You're so awesome, your Awesomenest!!!

Saturday, March 24, 2007

Stickers are in!!!



Hellz yeah! The official MoonPie Madness stickers are in! Let me know if you want one or some. They're free cause we love you guys, and we wanna go gorilla with posting them!

Effing Turnaround...

Going to the great VCU Adcenter (#1 ranked ad school by Creativity Magazine, take that Creative Circus, booyashaka!) you learn a lot of great things, such as "The Screw Theory", the peace and quiet of a 3rd floor bathroom, how to make your teachers fight each other in Fight Night, and every now and then some advertising. Actually, a lot of advertising, it just about dominates my life. However, while there's a lot of great concepts and campaigns we work on, projects are just that... projects. Things can always look great in theory, but it's the moment you put them in practice that you realize if it'll work or not. Even if it doesn't, at least you learn the mistakes which you made and how you could do it differently. The problem is, a lot of people don't take the initiative to actually take a theory and put it into practice. It's frightening, it's risky, and nowadays, who has the time? I don't. Jenny, Adam, Frank, Derek, and Stephanie certainly don't, but... we make time. We have a desire to try something risky, crazy, different, and to see how it'll all play out. MoonPie Madness is the product of that.

Besides being an awesome eating contest, MoonPie Madness is an experiment in advertising with no budget. No funds were outright given to us, and no company asked us to start this. We just had an idea for something fun and decided we were going to do it, whether we had the support or not. Fortunately enough, when we made the first call to the MoonPie company to try and score some free MoonPies for the event, Tory Johnston (much thanks btw!) was ecstatic about what we were doing and did what any agency would die for; leave the ideas to us, and provide any kind of support we needed when asked. From there on out, it's been a roller coaster ride visiting dozens of sponsors, writing documents that make us seem professional, staying up in the wee late hours of the night concepting, and basically figuring out how we're going to pull this off. In a sense, it's like throwing a huge party with a lot of media hype, and having no specific invitations to send. It's mind numbing. None of us have done anything like this before, but we keep going, confident that we'll work something out. We're committed to this, so there's no room for dropping out and saying, "I'm sorry." We're a family.

Cherry's Popped To Date:

- Adam's first website
- Adam's first MoonPie
- Jenny & Adam's first ad to have more than 500 hits on youtube (I'm guessing this, but let me know if I'm wrong!)
- Dave's first media buy
- Dave's first time asking for sponsors
- Derek's first "flier the city date"
- Adam's first time spanking an Asian ass with a belt
- Dave's first time eating 1,000 year old eggs (3 of them in fact!)
- Frank's first time actually applying his brand managers skills to something he cares about.
- OUR first time being called hero's by another student.